New Logo Client Reveal: CRAVE52

Happy Monday, friends! I hope you had a lovely weekend. My family just had a week of "stay-cation" and it was so relaxing. I did work a bit, but I also had a couple date nights with my husband and boys. I also did some clothes shopping with one of my boys. And my husband and older son visited some colleges! Mostly, it was nice to have a relaxing start to each morning, not rushing for the bus, enjoying a few lie-ins, and cooking big breakfasts for my crew. But it's now a regular work/school week and I'm super excited to finally reveal one of my latest logo clients!

A few months ago my client Kelly Higgins referred her friend, Sara, to me. Sara was beginning the marketing work for the newest restaurant in Fairfield, CT (owned by her husband and his business  partner). After a few weeks of working on creating a logo, I was then able to complete the branding package by designing their menu, print ad, website and a billboard for them. I'm so excited to share with you CRAVE 52!

After a few rounds of logo ideas, Sara and the CRAVE crew chose this fun design. 

My client had emailed me a shot of the finished billboard a few weeks ago, but then one night last week as I was enjoying a cappuccino at Starbucks, I glanced up and realized I was looking at it for myself. I have to admit, I got a little giddy seeing my work in such a large format!

Billboard Design

CRAVE 52 print ad

If you're in the Fairfield, CT area, stop in and enjoy this new eatery. I've read nothing but fabulous reviews! It was truly a pleasure working with the CRAVE crew. Wishing the all the success in the world.

New Printable Art in the Shop!

Hello everyone, and happy March! Even though it is still frigid outside, and two Winter storms hit us this week, I am feeling quite optimistic about Spring's arrival. Being able to say farewell to February just feels good! (sorry to all of my friends with February birthdays. xoxo) With Winter's cold grip nearly over, I have been inspired to add some fun, fresh, colorful artwork to my Etsy shop! These sweet pieces will brighten up  your office, dorm, nursery... anyplace you want to add a touch of color and whimsy. Take a look, and purchase some for your space or give as a gift! These would make a sweet Easter gift, don't you agree? 

Next week I will be adding several ready made logos that can be customized with your business or blog's name. Be sure to check back for their reveal!

In related logo news, I've just completed a logo design for a new restaurant opening soon in Connecticut! I am really excited to share the winning design with you, but I'll have to be a bit more patient until the restaurant opens.

I'm also in the process of designing logos for a brand new custom tour business opening in Connecticut, as well as a design for a community organization on Martha's Vineyard! I am loving all the new businesses that are opening and it gives me such joy to know I am a little part of these new beginnings. I look forward to sharing all of these custom designs, and more, over the next few weeks.

Spring will arrive again... 

I hope you're all enjoying these final few days of Winter. I, for one, am begging Spring to make it's arrival as soon as possible. Cheer to all. I'll write next week.

-Patti

Branding Inspiration: LIFESTYLE by kate

Hello everyone! Today I'm launching a new pre-made logo in the shop and I thought you'd like to see the mood board I created to go along with it. Every year, I begin to get anxious for Spring mid-January. I've not been a fan of Winter, ever, and with each passing year, the lack of love becomes more obvious. I start day dreaming of the garden in full bloom, vases filled with floral pompoms and the sound of honey bees in the back yard. So for inspiration for today's fresh-made logo, I pulled up a photo I took last Mother's Day while I was visiting the Harbor View Hotel on Martha's Vineyard. If I could hand pick a bouquet for my studio, it would look just like this one. Shades of pinks, greens and a touch of yellow... perfection!

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Peonies, Pink Daffodils, Green Hydrangeas and Lilies... Perfect!

With all the wonderful Spring colors as inspiration, I designed "LIFESTYLE by kate" logo. It has clean lines, a personal touch from the hand lettering, is modern but classic... much like this bouquet! 

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"LIFESTYLE by kate" customizable logo

If you're interested in purchasing this logo and it's other web elements, you can find it in my shop. As with all of my pre-made logos, if you want exclusive rights to it, please contact me as soon as possible to discuss availability! And of course, if you would like me to design a logo to your specifications, I'd be happy to work with you. I currently have one spot available in February and two openings in March.

Latest Logo Client: Kelly Higgins Real Estate

I'm part of a Facebook group formed by some moms in my town. It has proven to be an amazing resource for just about everything. Someone came up with the idea to create files where we could share local contractors, painters, doctors etc. It has really come in handy when I need a recommendation for a home repair or basic "who has the name of a good...".

A few weeks ago someone asked if anyone knew of a designer who could help her with a new logo for her business. I was really flattered that a few women mentioned Easton Place Design Studio and posted my web address. The woman looking for the designer is still interviewing potential candidates, but I received an email from another mom who just happened to be looking for an update to her existing logo! I love the power of community, don't you? I'll keep you posted on whether or not I land the original account, but today I'm happy to share with you the design inspirations, a few concepts and the chosen logo for Kelly Higgins Real Estate.

After the initial feedback from a client, I like to put together an inspiration board to get my creative ideas flowing. This is especially helpful when added design elements are requested. For Kelly, I focused on old keys and door lock plates.

Below is a sampling of logo concepts Kelly had to choose from over the course of the design process. The ideas come from the feedback given to me via the short questionnaire I sent to Kelly upon the start of the project. In total there were roughly 20 designs created for my client. To see the final decision, click through my portfolio!

a sampling of logo designs submitted to client

Since finalizing the logo choice, I've also designed a brochure and postcards for Kelly. All of her paperwork and mailings will now feature her logo and have a coordinating look and feel. It's all part of making her business into a brand.

If you're ready to work on your business branding, let's work together! As of today, I have one branding spot available in November and two spots available in December.